3x ad variations for a Top of the Funnel campaign, focusing on brand awareness, USPs and incentives including an engaging 10% off email pop-up.

Within these adverts are a series of continuing themes, the main one being a white graphic differing in each piece. The white graphic element interacts with the model making it more dynamic allowing the figure to stand out.

The Azat Mard logo as a background has been used to reinforce the brand name and improve customer familiarity with the name. The ad features two types of typography styles, first the logo ‘Impact’ font as bold keywords that stand out balanced with a Sans-serif easy to read type used for information text and the call to action button.

The overall colour theory continues the websites theme of mono-tone grey washes which refers back to the brand’s contemporary masculine audience. The combination of neutral undertones expresses the flexibility of the clothing in terms of styling and day to day wear.

Piece #1 “Freedom” When researching the brand “Freedom” is a key word mentioned; along with the modern ideology of finding freedom through fashion - the terminology shows the brand is one in which the modern population can ‘find their true selves’ in whilst wearing and experimenting with the brand.

Piece #2 “Stand up to Stand Out” Whilst viewing the website the creators describe what they believe a man who wears Azat Mard should represent; one of which being unafraid to stand up and stand out. This phrase was used in the advert to show that this can be created through the wearing of the brand; whilst also creating a deeper meaning in standing out through standing up for larger socio-economic wrongs.

Piece #3 “Choose Freedom” This again relates to the above freedom description, by choosing the brand you choose to have freedom over your fashion and therefore lifestyle. The subheading of “make smart casual feel like luxury” refers to the overall feel of the brand (luxury) and its flexibility in its styling; whether using it for a casual day to day use or a more formal setting.

Geared specialise in the insurance cover of high end musical instruments and cameras.

They wanted a fresh appearance that expressed their services through a welcoming layout and colour scheme.

Once I had made use of the bold serif typeface my design strategy was to construct the overall design through multimedia blending photography with vector graphics. A warm colour scheme inspired by early 70s nostalgia is what makes this work stand out.

Print collateral and an easy to navigate website along with social media presence were the the key factors to this project.

Once the print collateral was created formatting it for social media use happened naturally and was a great direction to go in appealing to a wider target audience.

Creative for a simple impacting web banner ad for Aston Martin encouraging customers to visit their sales event. The design encompasses the feel of class and heritage of the brand.

Branding project for a property developer company. The main focus of the project was to produce a short and impacting web ad making new buyers aware of fresh homes being built in Cheshire.

A commission by JMC Exclusive to produce a poster and social collateral for their upcoming Chester to Cannes road trip event.

I based my creative following the theme of Grand Tour and travel posters from the past. I wanted to evoke warm nostalgia and the concept as if ‘The Grand Tour’ was being reinvented.

The main aspect was to express the contrast between Chester city scape and the south of France with it’s idyllic scenery.

The design was then focused to work on Instagram and as a Facebook banner.

Design concepts surround the theme of Matalan’s ‘Christmas Collection’ relating to the clothing being advertised on both the packaging and web ads.

Two design concepts produced for the packaging presentation of the festive Christmas Penguin Boxer Knickers.

The first makes use of a contemporary and stylish grey backdrop and features a shape cutout with plastic film over that allows the customer to see the fabric of the item and what it looks like in person.

The second features a white backdrop relating to snow and allowing the visual of the model to stand out and be more prominent. A vector illustration of a penguin has been added to give the packaging character and it refers to the pattern printed on the product.

I have also created a range of web ads that expose Matalan to a larger online market and encourage the customer to check out their winter wear clothing range. Designs adhere to brand guidelines and I feel its evident that these adverts relate even though they have been formed into different layout to fit the web ad template. The handwritten ‘Wrap Up’ typeface slogan gives the piece character and reinforces the idea of the product on show.

My client Keepin Classic required a branded garment to sell on his online shop. This piece had to embrace his brand (motoring related) but appear fashionable and something that could be worn by anyone.

I have uploaded this piece to my portfolio as it expresses my creative illustration and photography skills with a mindset in marketing and retail. Photos were taken and edited by me evoking a vintage, warm film appearance.

Inspired by Americana 1950s lifestyle I selected the graphic of a pickup truck carrying a ‘desert sled’ dirt bike. It’s rather self explanatory that the visual reinforced by the slogan “gone Racing” depicts an individual taking their bike to an event. The skull expressing the driver is a nod back to 50s rock n roll/cafe racer artwork of the day embracing a so called ‘rebel’ vibe. The artwork form is loosely based on tattoo illustration and is not over detailed.

All in all I am really happy with how this hand drawn artwork came out I feel it compliments the apparel and due to it’s bold colours contrasts the black very effectively.

Petroleum & Co specialise in automotive cinematography and believe this is a more dynamic and impacting method of advertising cars for auctions, dealerships and personal use.

Here I have created a range of branded web banners that express what the company offers through an elegant blend of sans-serif typography, eye-catching visuals of specialist cars and minimal layout style. I have shown 2 different sizes of web banners to express how the design can alter to fit and still remain impacting.

Petroleum & Co deliver a premium service to their customers and I feel this digital artwork reflects that

Travel Star is a travel brand I have conjured up from a wide range of contemporary design inspiration. This brand exists to give the holiday maker exactly what the logo displays which is star service.

I have promoted the brand through examples of print design from small to large scale. The artwork is designed to express simple user experience when booking a holiday with Travel Star expressed through the visual of a search bar. This is mixed with messaging with inspiring play on words referring to the background visual.

Here is my interpretation of branding for a pharmaceutical business. I have undergone this process to express how the use of colours, small details and minimal typefaces can create a slick and modern looking brand.

I wanted to clearly portray the diversity of the design elements and illustrate the design covering a range of projects utilising different layouts and colour schemes. However it is till evident that all relate to the brand and appear as a set.

I have focussed on design through print in this project as this is the most common and major format in the pharmaceutical business. I have displayed artwork across product packaging and leaflet design.

After recently learning the health values from goat’s milk I decided to create my own brand that focussed on environmentally friendly packaging production and inexpensive print costs hence why the colours are flat palette themed. Minimal vector artwork was focussed on to create a contemporary and fresh theme. I then experimented with formatting the concept across digital platforms. This was also an ideal opportunity to display the factors of goat’s milk in an eye-catching and fun info graphic on the side of the carton.

In response to a successful interview with IS Group sign specialist in Flint, Wales I was set a brief to rebrand a retail park in Blackpool. After researching into the area and its existing branding I realised that a vibrant and punchy design would be required to bring in more customers.

The main focus was to create a concept that appealed to both men and women. The use of sans-serif uppercase and handwritten traditionally inspired typeface embodies the concept of existing loyal customers returning along with new. To keep the titles length down as I knew it would be on a sign I placed the ‘A’ on top of the ‘L’ this also gives a nod to the icon of Blackpool which is Blackpool tower.

As this brief was for a sign specialist company I wanted to break away from the normal plain styles you see in shopping parks, therefore I came up with the idea of a totem pole sign in which all the businesses were slotted on top of each other, interlocking like a jigsaw. Additional to this I designed another totem pole which maximised minimal design as the logo was at the top, then back lit by a luminous Blackpool Tower illustration. This was designed to grab attention from passers by and encourage then to shop here.

I also took the project into a digital direction with a webpage layout design.

Using my professional liaison skills I managed to convince my local pub that they would get more dining customers with a rebrand to their menus and business cards.

I conjured up a fresh brand making use of contemporary typefaces with a gold, grey and white colour scheme. Throughout the process I wanted the design to look forward to the future but still maintain a ‘hand made’ theme to hark back to traditional country pubs.

Not only did I design the brand but also managed the printing of it too, researching paper stock, printing effects and costs. The client was very happy with the final material and now are busier than ever. Freelance work is still on going with this client

Chester Zoo is my local zoo and I used it as an example of merging creative slogans with relating visuals. As this was for Chester Zoo I made sure the design adhered to their brand guide lines with their logo, colour scheme and typeface.

I feel the quality of the owl photo is what grabs the viewers attention.

A collection of wall art designs depicting some of my favourite bands

Whist looking through Best Companies website in response to a job application I found the home page to be very busy and cluttered. I felt that a more minimal and clean approach would be more inviting to new customers and be easier to navigate through.

Utilising the brands corporate colours and graphics was vital as it had to be relatable to the company. I felt that a scrolling website format would be more intriguing to the user and format the information more successfully. To make this more apparent I added a small ‘scroll’ graphic to inform them.

Best Companies really like this piece.

I was commissioned by Abbey Dental Practice, Northwich to design a new presentation for new and returning customers. This design had to encompassed their updated branding.

I was given the titles of each headline and it’s content information but was given ‘free roam’ on the designs layout, structure and slide numbers. Altering the design to be more reader friendly was key as the existing presentation was hard to read and cluttered. Information was absorbed and formed into colourful infographics to break up the text with an image format. I also broke up each sector with a welcoming visual and teeth related comment.

Info graphic illustrations were created by me inspired by a 60’s Pink Panther element.

As an example of understanding good and bad web design I randomly searched for a site that was incredibly cluttered and hard to navigate then rebranded it.

I then re thought the entire layout and reduced the unwanted content. The use of contemporary typography, clear format and high quality stylised photography makes this wheel and tyre specialist site really stand out to its competitors. The logo I created has a nod back to the crazy modifying car days of the late 70s and early 80s.

I have a massive passion for motorsport and cars and as an example of me being able to adhere to brand guidelines whilst being creative I came up with an interesting Porsche ad. I wanted new customers to understand the heritage of Porsches flag ship model the ‘911’ and the brand they were buying into therefore I contrasted the original car against the new model. Once i’d thought of the slogan “Never too old to rock n roll” the design content and layout quickly followed.

Magazine advertising has always interested me so an A4 print layout was created (with some additional research into the 911) and mocked up in a classic car magazine. I then developed the concept for web adverts as this reaches a wider client base.

A business card was produced for a colleague of mine that runs a separate business specialising in the servicing of german cars such as VW, Skoda and Audi. He had a stamp design of the horizontally opposed pistons which I converted into vector format added additional text. The style of the overall design reflected gritty industrial work this is why I added an eroded texture to finish it off.

One of the clients I have worked with is Robinsons Brewery, Stockport. Here are 2 A3 posters promoting important competitions with their ale. Both design make use of appropriate artwork and typefaces that suit the theme of the events being promoted. Photo manipulation and vector artwork was also included.

I was commissioned by JW Hoof Trimming to create a flyer and business card design that would be handed out around the local area. I wanted this design to have a ‘hand made’ raw quality about it as it was ran by one very hard working man. Grainy backgrounds work well with the handwritten style typeface. The etching styled cow illustrations give the piece a ‘country bumpkin’ and traditional theme which is my favourite detail in this design.

I was commissioned by an upcoming business dealing with the importing of classics cars from the United States. They wanted a logo that explained who they were and what they specialised in, but it also had to be modern and appealing to those involved in youth car culture. This logo features a Datsun 240z which inspired the illustration for the more fashionable and expressive t-shirt. The condensed, sans-serif typeface appears clean, and easily readable, however I have displayed other logo concepts.

Shadow Classics paid me for my work and our partnership is still on going.

I felt my portfolio was lacking food and interior related design therefore I focussed on an up coming company that specialised in the food aspect which I then added the interior design element to. Researching into Liv Foods brand I realised that they would be more successful if they went down the M&S side of marketing and design.

Combining organic colours with a thin sans-serif typeface embodies the healthy living ethics of the brand very clearly. Vibrant images of food from a plan view were influenced by the M&S marketing strategy and this really works.

During my time at Driftworks I had the chance to promote sectors of the website onto t-shirts. These images illustrate the ‘handle’ aspect of the site and the concept of utilising the coilover illustration in different formats and colours.